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Everything You Need to Know About Primer and Makeup Lotions

Achieving a smooth, long-lasting makeup application starts with one crucial step: using the right primer. This underrated item serves as the foundation for your foundation, helping makeup adhere better and keeping your makeup fresh all day.

There are many types of primers available today, from hydrating primers to oil-free options, and even extended-wear primers. Choosing the right formulation depends on your skin type, makeup needs, and the look you're trying to achieve.

What is Primer?

Primer is a preparatory product that you apply before foundation. They help makeup apply more evenly and last longer.

Depending on the formulation, primers can also offer skincare benefits. For example, a moisturizing makeup lotion is ideal for dry skin, while a light, oil-free base works well for oily skin. If you're looking for staying power, a primer that locks in your look is the best choice.

Types of Primers and Their Benefits

Let’s break down the main types of primers:

Hydrating Primer

When your skin needs an extra boost of hydration, a hydrating primer is your best friend.

Benefits:

Infuses skin with moisture

Helps makeup blend better

Ideal for winter or dry climates

Recommended For: Mature skin

2. Isolating Makeup Lotion

If you’re prone to breakouts or irritation, choose an protective primer.

What It Does:

Shields sensitive skin

Reduces contact with active makeup ingredients

Maintains skin health

Best For: Sensitive or acne-prone skin

3. Water Based Primer

If your skin tends to get oily throughout the day, a water based primer is the way to go.

Benefits:

Controls excess oil

Prevents makeup from sliding

Feels weightless on skin

Best For: Oily or combination skin

4. Long Lasting Makeup Lotion

Need your makeup to last all day—and night? turn to a long lasting makeup lotion.

What It Does:

Prevents fading and melting

Maintains a fresh finish

Can eliminate the need for touch-ups

Recommended For: Special occasions

Primer Application Tips

Applying your primer the right way can make a big difference. Follow these steps:

Start with clean, moisturized skin

Dispense a pea-sized amount

Focus on areas that need smoothing

Allow it to absorb fully

Don't mix silicone and water-based formulas for best results.

Primer Do’s and Don’ts

Mismatch between primer and skin type

Applying too much product

Mixing incompatible formulas

Relying on primer to do everything

Avoid these pitfalls to get the best out of your primer.

How to Choose the Right Primer

Consider these when picking a primer:

Dry, oily, combination, blush and pink sensitive|What your skin needs most

Climate

What you want your makeup to look like

Full glam or everyday

If your foundation is water-based, your primer should be too.

Start Every Look with the Right Primer

No matter your skin type or makeup style, using the right makeup lotion can dramatically improve your results.

From hydrating primers that quench dry skin to water based primer for oily skin, and durable bases for marathon days, there’s a primer for everyone.

Test a few and find your favorite—and your skin (and makeup) will thank you.

Smooth skin and long wear are just a primer away.

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